Netflix has revolutionized the way we watch television. Spotify has made it easier and cheaper to listen to our favorite music wherever and whenever we want. Now the landscape of how we look at Premier League football might just change.
It was during a meeting of club shareholders last year that Manchester United executive vice president Ed Woodward stated that streaming live sports was the & future of content consumption & # 39; used to be. He is not the only one who thinks so.
Amazon Prime is taking these baby steps into the new world when it exclusively broadcasts all 10 Premier League midweek games on its platform. The technical giants have paid an estimated £ 90 million to show 20 games per season for the next three years.
The counter counters of the Premier League hope that this day will come for a while. The competition may be richer than ever, fueled by a global TV deal worth more than £ 9 billion, but for the first time since 2004, domestic rights have not increased when the new deal was arranged last year. Sky and BT together paid £ 700 million less than before.
It's no surprise that the Premier League turned to the TV has got used to it and their world failed to appoint a new president. Susanna Dinnage was originally named Richard Scudamore & # 39; s successor, but chose to stay with Discovery, BBC director Tim Davie rejected it before David Pemsel, formerly of the Guardian, resigned before he started his job after revelations about his private life.
If it ever succeeds in finding someone who is able to get the job done, the negotiations are for the next deal that will start early next year, even if it is only a year in the current, high on the priority list. There is a feeling among industry experts that the value of domestic rights could continue to fall, as fans find different – and crucially – cheaper – ways to consume football. A report from the financial company eToro showed this month that the price of competition tickets for the & # 39; dedicated fan & # 39; going to all 19 home games and at least five away games has only risen by one percent since 2014-15. The price of a TV subscription has risen by 40 percent
& Premier League is crack cocaine for broadcasts, but broadcasters need to be careful, "said Kieran Maguire, football finance teacher at the University of Liverpool. "If they abuse fan loyalty with their prizes, people will just walk away."
To view Sky Sports on Sky it costs around £ 40 a month if you include the standard monthly costs. On Virgin, it's closer to £ 70. The Sky Sports package on Now TV costs £ 34 a month, or £ 199 for a 10-month season ticket if you pack the offer before the season.