Welcome to the future… Premier League on TV will never be the same


Netflix has revolutionized the way we watch television. Spotify has made it easier and cheaper to listen to our favorite music wherever and whenever we want. Now the landscape of how we look at Premier League football might just change.

It was during a meeting of club shareholders last year that Manchester United executive vice president Ed Woodward stated that streaming live sports was the & future of content consumption & # 39; used to be. He is not the only one who thinks so.

Amazon Prime is taking these baby steps into the new world when it exclusively broadcasts all 10 Premier League midweek games on its platform. The technical giants have paid an estimated £ 90 million to show 20 games per season for the next three years.

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<p> <noscript> <img id= Amazon has paid ~ £ 90 million to show 20 games per season for the next three years

The counter counters of the Premier League hope that this day will come for a while. The competition may be richer than ever, fueled by a global TV deal worth more than £ 9 billion, but for the first time since 2004, domestic rights have not increased when the new deal was arranged last year. Sky and BT together paid £ 700 million less than before.

It's no surprise that the Premier League turned to the TV has got used to it and their world failed to appoint a new president. Susanna Dinnage was originally named Richard Scudamore & # 39; s successor, but chose to stay with Discovery, BBC director Tim Davie rejected it before David Pemsel, formerly of the Guardian, resigned before he started his job after revelations about his private life.

If it ever succeeds in finding someone who is able to get the job done, the negotiations are for the next deal that will start early next year, even if it is only a year in the current, high on the priority list. There is a feeling among industry experts that the value of domestic rights could continue to fall, as fans find different – and crucially – cheaper – ways to consume football. A report from the financial company eToro showed this month that the price of competition tickets for the & # 39; dedicated fan & # 39; going to all 19 home games and at least five away games has only risen by one percent since 2014-15. The price of a TV subscription has risen by 40 percent

& Premier League is crack cocaine for broadcasts, but broadcasters need to be careful, "said Kieran Maguire, football finance teacher at the University of Liverpool. "If they abuse fan loyalty with their prizes, people will just walk away."

 The streaming service shows next week's midweek matches and Boxing Day matches "class =" blkBorder img-share "/> </div>
<p> <noscript> <img id= The streaming service shows next week's midweek matches and Boxing Day matches

To view Sky Sports on Sky it costs around £ 40 a month if you include the standard monthly costs. On Virgin, it's closer to £ 70. The Sky Sports package on Now TV costs £ 34 a month, or £ 199 for a 10-month season ticket if you pack the offer before the season.

& # 39; It's also a generic thing, & # 39 ; Maguire added. & # 39; I don't bother paying money if I get a good product for it. The problem with Sky is that they no longer have their prices right. They have not evolved. They must be a little more innovative. & # 39;

That led to another major problem for the Premier League: piracy.

In 2006, the music industry had a problem. Music lovers, instead of spending money on their favorite albums, were downloading for free using file sharing sites such as Napster, LimeWire and The Pirate Bay, which cost the US industry a billion dollars a year and an entire economy several times that.

Something had to change. So in 2008 two Swedish entrepreneurs launched Spotify. Instead of buying individual singles or albums, people pay a small monthly subscription to access a huge library of songs, without ads, or listen with ads for free.

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<p> <noscript> <img id= Will live streaming be the way of the future when it comes to watching the Premier League?

& # 39; The only way to solve the problem was to create a service that was better than piracy and at the same time compensate the music industry & # 39 ;, said co-founder Daniel Ek in 2010. & # 39; That gave us Spotify. & # 39;

WATCH ALL AMAZON GAMES FOR FREE!

Amazon has spent around £ 90 million screening 20 Premier League games per season for the next three years and hoping you sign up for £ 7.99 per month – or £ 79 a year – you can see this season's offer for free.

This is because Amazon offers a free 30-day trial period, which will record all their games in December. They also work with BT to stream competitions to pubs, charged between £ 100 and £ 600.

British Pub Confederation President, Greg Mulholland, said: & # 39; The cost of Subscriptions to Sky Sports is now completely unaffordable for most pubs and the value they get is not nearly close to the cost.

& # 39; So I hope the addition of Amazon will finally turn this market upside down and reduce the cost of showing sport in pubs. & # 39;

Now Spotify has more than 100 million paid subscribers. Piracy, although not extinct, has fallen enormously.

Football is at a similar angle. Every game is now available all over the world, in the country in which they are played, we still adhere to a prehistoric law that prohibits domestic broadcasts of fifteen kick-offs. However, if a game is in another country, there is an online stream from it.

If you are a football fan, you have probably heard of Kodi Boxes. You know a friend who has one. Maybe you have one. The cool multimedia boxes that people illegally load with applications to let them stream games to their televisions at a fraction of the cost, or not at all. Amazon & # 39; s Fire Sticks can also be patched. The Premier League naturally tries to hold on. One way to do this is to offer an alternative, reasonably priced with the same choice.

& # 39; Exclusive rights do not exist because everything can be found online for free within minutes & # 39 ;, said Chris Tyas, global Head of digital products at Eleven Sports. & # 39; As a broadcaster that poses a major challenge, we compete in all markets with a free product. If you want people to share money, your offer must be much better. & # 39;

That is where Amazon enters. There is the chance to change the game. All 10 Premier League games are offered instead of the handful of games on most weekends, as they will be in Boxing Day's next set of Amazon. What you can expect from the coverage is explained above on this page.

It will be interesting for them to see how viable it is. Their plans are to use Premier League matches to entice new users into a free trial to watch football, hoping that they will like and renew the product, or as many of us forget to cancel.

 Broadcasters have been warned that people will run away if they abuse fan loyalty with prizes "class =" blkBorder img-share "/> </div>
<p> <noscript> <img id= Broadcasters are warned that people walk away if they abuse fan loyalty

From the point of view of the Premier League it is also great. Amazon is now involved and, if they earn enough money, will be back at the table when the next deal is negotiated.

If it's a success, it might be interesting for Netflix, Google or Facebook, uninterested so far, to come up with a piece of the pie.

& # 39; It will not be long before each competition will be available for different subscription products, & # 39; Maguire added.

There will be people arguing that another seat at the table only means that the devoted football fan must move to another broadcaster if he wants to watch every possible match. Yet the game has reached a point where broadcasters must change the way they treat customers. That is what football fans are for them.

This is the chance to make the game more accessible and cheaper for those who have been benefiting for so long.

SPIDERCAMS AND X-RAY VISION DRIVING PRIME-TIME REVOLUTION

All 10 Premier League games are available for watch live this week as Amazon shows the first set of their estimated £ 90 million deal to screen 20 games per season for the next three years.

Major draws are expected to be Tottenham & # 39; s trip to Manchester United on Wednesday, which will mark Jose Mourinho & # 39; s return to Old Trafford, as well as the Merseyside derby.

Nine games will be shown on Boxing Day with another on December 27.

Amazon is supposed to celebrate how well it has proven to them, especially with their documentary about the Tottenham season about the plundering of Mauricio Pochettino.

Can I watch on my TV?

Yes. In addition to viewing the promotion on smartphones, tablets and computers, subscribers can send it to their televisions using their game consoles, or via the Prime Video app on Virgin and BT boxes and Amazon's Fire Stick

Can I watch two games at the same time?

You can view up to three games simultaneously on different devices with one Amazon account. If you want to see how all the goals go in, there is also a separate Goals Center channel, hosted by Match of the Day commentator Steve Bower, that shows all the important moments as they happen. The show will last 12 hours on Boxing Day.

What is the coverage?

Amazon gives every game the & # 39; big-match & # 39; treatment, whether it is Manchester United against Tottenham or Southampton against Norwich

Next to a studio in Stratford Each competition will present its own team on the floor, in pitch-side or in their own studio.

More than 2,000 people will be working on the broadcast, with 350 cameras up and down the country, as well as 70 hosts, experts and commentators on the screen.

Goals Center is displayed on each game stream up to 30 minutes before the kick-off, when it switches to the individual presentation team for each game for its own build-up, rest time and post-game response.

Are there new experts?

Again, they went out completely. Match of the Day regulars Alan Shearer, Gabby Logan and Jermaine Jenas will be involved – and the return of the legendary Jim Rosenthal.

Peter Schmeichel, Harry Redknapp, Dimitar Berbatov and Glenn Hoddle are expected to become the team at United v Spurs with Thierry Henry and Peter Crouch in the Merseyside derby.

Robbie Savage, Dion Dublin, Tim Sherwood and Joe Cole are among the experts at Goals Center.

Fans will include the well-known commentary tones of Clive Tyldesley, Jon Champion, Connor McNamara and Guy Mowbray with summaries Andy Townsend, Ally McCoist, Hoddle, Sue Smith and Kevin Kilbane.

Any problems? ]

When Amazon made their first trip to live sports at the US Open tennis last year, they received so many complaints that they eventually stopped leaving reviews.

Out of more than 1,600 reviews, no less than 71 percent, gave it a star with an average rating of 1.8 out of five. Their reporting has since improved enormously, with fans praising the level of analysis and the use of graphic images during their reporting on the ATP finals. Much of the contempt during the US Open had to do with the inability to watch repetitions of matches, buffering and poor image quality described by a dissatisfied fan like & # 39; as if you were going back 25 years & # 39 ;.

Premier League coverage in HD, but will still rely on a strong Wi-Fi connection, which has led Amazon to hold talks with the UK's largest broadband providers to ensure that they can copy with a of the largest streaming events in sports history.

So, what about repetitions?

No problem this time. Three minute highlight packages from each game are available shortly after the last whistle. At midnight, both a reel with highlights of 30 minutes and full re-runs are uploaded and saved for a week.

What else can I expect?

Amazon Prime wants to use Spidercams to give viewers a bird's eye view of the action. The radio-controlled camera follows the action at speeds up to 21 mph, suspended at least 10 meters above the ground by four wires connected to each corner of the stadium.

The technology is often used in cricket and rugby and was first used in the Premier League in a match between Liverpool and Manchester United in 2017.

Amazon & # 39; s coverage includes what they call their X-Ray feature, meaning viewers can follow live Opta match statistics, view line-ups and view important highlights during the match in addition to live coverage.



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