Chelsea enters promising youths Tino Anjorin and Ian Maatsen commit to new deals while Frank Lampard continues to put his trust in youth on Stamford Bridge
- Chelsea is about to close new deals Tino Anjorin and Ian Maatsen
- Both players are promising youngsters at the West London club academy
- Midfielder Anjorin, 18, has been a Blues since level under-7
- Maatsen, 17, is a defender who joined PSV Eindhoven in 2018
- Chelsea manager Frank Lampard has placed his trust in many youth players this season
Chelsea are close new close deals with two of their best young prospects, Tino Anjorin and Ian Maatsen.
Midfielder Anjorin and versatile defender Maatsen are about to join the long list of Blues prospects who have committed themselves to their long-term futures to the club since last summer.
The Anjorin deal is closest to completion and will be an initial agreement of three and a half years, with an option of another 12 months that would extend the 18-year-old stay to 2024.
Progress has also been made in the Chelsea negotiations with Maatsen and an agreement could be concluded in the coming month.
Chelsea has high expectations from both Anjorin and Maatsen who have been rewarded for their development with greater involvement with Chelsea & # 39; s senior setup this season.
They made their first team debut in Chelsea & # 39; s 7-1 Carabao Cup victory against Grimsby in September and are still involved in Lampard & # 39; s first team group as the season continued.
England under-19 midfielder Anjorin, who started training with Che lsea at level under 7, is an attacking midfielder whose attributes and stature have brought him comparisons with Ruben Loftus-Cheek.
Maatsen, 17, joined Chelsea of PSV Eindhoven in 2018 and is already seen as a large part of their future plans have impressed current manager Frank Lampard and his coaching staff.
Chelsea has tied Callum Hudson-Odoi, Mason Mount, Ruben Loftus-Cheek, Fikayo Tomori, Reece James, Marc Guehi and Billy Gilmour on new deals since Lampard & # 39; s arrival last summer.
And after losing two other academy products on the deadline day, Tariq Lamptey and Clinton Mola, they are determined to avoid even the prospect of a repeat with Anjorin and Maatsen.
] Midfielder Mola, 18, left Chelsea for the German club Stuttgart due to concerns about his route to the first team on Stamford Bridge. He made his first debut in Stuttgart this week.
Lamptey left Chelsea to join Premier League rivals Brighton. With his contract expiring, Lamptey got his first senior appearances against Arsenal, Nottingham Forest and Hull and the Blues hoped that that platform would help convince him to stay.
But Lamptey, 19, decided not to sign a new deal in favor of a switch to the Amex.
The situation is said to have left some Chelsea & # 39; s hierarchy frustrated, but a repeat will be avoided with Anjorin and Maatsen.
Liverpool & # 39; s priority is to tie both Virgil van Dijk and Alisson to new long-term deals while continuing their dominance within Europe
- Virgil van Dijk and Alisson have instrumental provision at the back for Liverpool
- They are on track to guide Liverpool to their first ever Premier League title
- Manager Jurgen Klopp is desperate to retain and reward his defensive rear guard
Van Dijk signed £ 75million while Alisson signed a £ 65m deal in 2018
Liverpool are allegedly desperate to capture both Virgil van Dijk and Alisson for new long-term contracts.
Van Dijk and Alisson, who signed £ 75 million and £ 65 million in 2018 respectively, contributed to Liverpool's European dominance under manager Jurgen Klopp .
The Dutch centerback and the Brazilian goalkeeper have delivered a strict backbone and the two are in line to guide Liverpool to their very first Premier League title after their Champions League triumph last season.
And according to the Independent the priority of the Reds is to tie 28-year-old Van Dijk and 27-year-old Alisson to lucrative new long-term deals.
It is understood that the couple both want to renew their contracts with Anfield after their arrival two years ago.
Fellow defending teammates Trent Alexander-Arnold, Andy Robertson and Joe Gomez have all signed new deals in the last 13 months.
Klopp is desperate to retain and reward his brilliant defensive rear-guard, who has awarded only 15 goals in 25 Premier League games.
And their defensive record, as well as their sparkling form for the goal, has put them on the point of winning their first Premier League title.
The equipment of Anfield is currently at the top of the Premier League with no fewer than 22 points with 13 games to go.
Transfer News LIVE: Arsenal, Liverpool, Manchester United, Barcelona, Real Madrid and the rest – deals and signings
With preseason coming to an end, the top clubs of the Premier League, including Manchester United Liverpool and Arsenal want to continue their business quickly because they want to gain an advantage over their English rivals of the new season.
Elsewhere La Liga, Series A Bundesliga and Ligue 1 clubs prepare and complete deals as the new season approaches.
day, Sportsmail brings you the latest news about transfers from the top flight, the Football League and all of Europe.
As the hours tick until Friday 11pm deadline, clubs continue in the Premier League and beyond to look around for last minute transfer deals.
It was a quieter January than most, but all roads lead to a hectic finale when managers try to strengthen their squadrons.
Many top clubs are still active and here, Sportsmail goes through all the big deals that could happen before the window closes …
Gareth Bale (Real Madrid )
Potential destination: Tottenham
Yes, Gareth Bale to Tottenham is one of those age-old rumors that seem to come around every window, but there is a truth in it: Spurs are enthusiastic about the deal.
The figures are of course huge and it would require some creativity from Daniel Levy.
That could very well be player swaps or a loan agreement, given Bale & # 39; s huge £ 350,000 per week wage package on the Bernabeu.
Olivier Giroud (Chelsea)
Potential destinations: Tottenham, Inter Milan, West Ham, Aston Villa
Olivier Giroud is sure that he is a player on the move before the calendars move to February, but where exactly he is going is still unclear. There are two European top clubs in the form of Tottenham and Inter Milan, while West Ham and Aston Villa have also been denied but more unlikely.
The most recent information about Inter Milan is that they had a chilled interest in the Frenchman, while an earlier rumored move to Napoli also ended when they signed a new man in Matteo Politano.
Harry Kane & # 39; s injury at Spurs means that they are heading for a new striker, and with Levy giving Mourinho a small budget, Giroud has come into the picture more. Elsewhere, Barcelona was also linked to the player in the Spanish media, but I wouldn't hope for that.
Nathan Ferguson (West Brom)
Potential destination: Crystal Palace
Palace has left it is again late, but it seems that Nathan Ferguson could be the club's long-term replacement for £ 50 million man Aaron Wan-Bissaka. Full-back was a problem for the Eagles, with Martin Kelly filling in the back right lately and central midfielder Jairo Riedewald performing admirably to the left.
Ferguson was impressively impressive in his first full season. in the championship and pays attention to the signing of a new contract with the Baggies. He is on his way to Palace for a medical pending a first move of £ 4 million.
Cedric Soares (Southampton)
Possible destinations: Arsenal
The Gunners discussing a £ 5 million package for Southampton is right back in a loan agreement for his wages before they can sign it for free in the summer.
Mikel Arteta wants to give the Euro 2016 champion a four-year deal after the end of the season and have it available for the remainder of this campaign.
Saints signed Soares for £ 4.7 million from Sporting Lisbon in 2015 and would like to recoup their money.
They have been in discussion with Arsenal about the transfer and the deal seems to have no barriers. The side of Ralph Hasenhuttl has already loaned Kyle Walker-Peters as cover for the man on his way to the exit.
Sander Berge (Genk)
Potential destination: Sheffield United
It would be a decent coup Sheffield United can get this done. As it looks now, there are still discussions going on between the Blades and Genk, where Sander Berge has made an impression in the league and the Champions League.
The fee would be around £ 27 million and Sportsmail understands that Genk has insisted on a sale where they can borrow the striker until the end of the season. Chris Wilder meanwhile wants to take the midfielder.
Sheffield United also has alternative goals in the form of Olympiacos & Mady Camara and Florian Grillitsch from Hoffenheim.
Danny Rose (Tottenham)
Potential destination: Newcastle
Danny Rose had a heated exchange with Jose Mourinho on Tottenham's training field last week after being left out of the club's team to defy Watford, and he wants to get out before the deadline.
Newcastle looks like they are about to land their backs and it would most likely be a loan agreement to bridge the club until the summer while trying to make its way to England & # 39 ; s Euro 2020 team.
There should be a discussion about wages, but it is expected that there is a compromise that is suitable for all parties.
Nathaniel Clyne (Liverpool)
Potential Destination: West Brom
It is fair to say that Nathaniel Clyne is not high on the plans of Jurgen Klopp for the season. He has suffered a serious knee injury, but even when he is fully fit again, he will not infiltrate the first team image and will probably leave in January or summer.
West Brom is an enthusiastic team to secure its services, but every move should be quick to cross the line before the deadline. A loan spell could be the answer to closing a move before 11 p.m. on Friday evening.
Layvin Kurzawa (Paris Saint-Germain)
Potential destination: Arsenal
This one looked a few days ago, but is now back on the table after his move to Juventus has failed. Kurzawa is said to be involved in an exchange agreement with Mattia De Sciglio, but that has now failed.
That all means that Arsenal could dive back for their second defender of the week after securing Pablo Mari on Wednesday. Kurzawa has been left out of PSG's last trade and seems to be leaving, but that may not be for the Emirates.
Potential destination : Newcastle
This is another deal that can cover the entire window, and may still have some late movement Newcastle is very enthusiastic about the player, but has not yet been able to reach agreement on the fee.
The last update is that Hull has somewhat lowered their demands and it is believed that they want an amount of £ 18 million in the region for their star player, and whether Newcastle is going there is the next question.
Kamil Grosicki (Hull)
Potential destination: Celtic, West Brom, Nottingham Forest
Another approaching exit from Hull City is looking becomes that of Kamil Grosicki, who has some interest from higher up in the division and north of the border.
Hulk fans don't seem too sad about the news that he could leave, although the 31-year-old still has an extension clause in his contract that can be activated by Hull.
West Brom and Forest are two promotional hunters who are enthusiastic, while Neil Lennon and Celtic also keep an eye on a possible late dive.
Islam Slimani (Leicester)
Potential destination: Aston Villa, Tottenham, West Ham, Manchester United
Islam Slimani has asked to move his loans in Monaco to shorten the interest elsewhere in the January window. The Leicester man seems to have no future with the King Power, but he can stay in the Premier League.
The likes of Aston Villa and West Ham are linked, while large movements – though unlikely – have been judged by Tottenham and Manchester United. It can be a busy few days for the Algerian.
Other possible deals
Marko Pjaca – Juventus to Newcastle. A few others also look, but the magpies can conclude an 18-month loan agreement.
Wylan Cyprien – Nice to Newcastle / Bournemouth. Two Premier League wrestlers for £ 20 million offensive midfielder.
Ben Gibson – Burnley to Watford / Celtic. Rejected first loan move from the Hornets, but still potential for a move to continue this month.
Nahki Wells – Burnley to Bristol City. Recalled by QPR prior to a possible permanent move to Ashton Gate before the window closes.
Josh Brownhill – Bristol City to Burnley. If the above Wells deal happens, the Bristol City captain can go the other way as part of the transfer.
Connor Wickham – Crystal Palace to Cardiff / Sheffield Wednesday. Striker is in the pecking order of Selhurst Park and will probably go on loan until the summer.
Victor Wanyama – Tottenham to Celtic / Aston Villa / AC Milan. Surplus of requirements with Spurs, probably to close an exit before the window closes.
Transfer News RECAP: Everton & # 39; places BIG £ 85 million bid for Richarlison from Barcelona & # 39; while Atletico Madrid holds out on offers for PSG striker Edinson Cavani
We are in the last three days of the transfer window and the pressure is increasing on teams to prevent them from completing their January activities
with the deadline for the transfer window on Friday, clubs across Europe compete for their mid-season goals before the end of the month.
Do you want to know who wants to buy your club? Follow our live transfer blog to find out how Sportsmail keeps you up to date with the latest news.
The clock is ticking, clubs are covering their bets and fans are getting nervous – Transfer Deadline Day is almost here as the window edges slam closer.
Some teams still have a shortage in a number of areas – Manchester United and Tottenham need a striker, Arsenal need coverage in defense and teams at the bottom of the table they are looking for more staff to give themselves the best chance of survival.
Movements for big name stars such as Bruno Fernandes and Christian Eriksen have been messing around for a while, but with just a few days until the deadline, selling clubs can be forced into action to secure funds as long as they can.
Sportsmail gives you an overview of the top ten deals that can still happen before Transfer Deadline Day.
NIK SIMON & GAINE LINE: Saracen rivals hold loan agreements after relegation to the championship
- Saracens want to send a number of borrowed players next season
A negotiating position has emerged between Saracens and Premiership rivals while the degraded club destroys the future of their players.
Saracens want to send a number of players on loan, but potential suitors drag their feet and insist on permanent deals.
Gain Line can reveal that the following players have received interest: Ben Spencer from Bath and Exeter; Alex Lozowski (Gloucester and Sale); Nick Isiekwe (Harlequins); Max Malins (Exeter); Nick Tompkins (Osprey); Matt Gallagher (Munster); Rhys Carre ( Cardiff ); George Cross ( Japan ); Jack Singleton (Leicester).
to become Saracens also faced difficult decisions about the future of Richard Wigglesworth and Brad Barritt, both of whom have no contract this summer.
Owen Farrell and Maro Itoje will remain on semi-sabbaticals. However, foreign stars such as Will Skelton and Vincent Koch more often leave the club on a permanent basis.
Head coach in England touches grim claim
Eddie Jones lost his calm at this week's Six Nations launch over suggestions that players are training camps & # 39; grim & # 39; find.
The coach of England hit a reporter and said: & I don't think they find the camps grim, mate and if they find them grim they don't have to come. Give me their names and they don't have to bother coming. & # 39;
] Moments later, Jones was asked for a theory about why the Six Nations usually end in a Grand Slam after a World Cup year. Jones: & # 39; Is that a fact or fiction? & # 39; Reporter: & # 39; Fact. & # 39; Jones: & # 39; I didn't know that, mate. & # 39; Reporter: & # 39; Well, do you have a theory? & # 39; Jones: & # 39; Why are you being so aggressive? There is something going on. What's the problem? I don't know mate. I knew nothing about that. I apologize. & # 39;
No love lost in Scotland on the hunt for opponent spies
Rumors surfaced at the World Cup in Japan that Scotland's management had a & # 39; lovehotel & # 39; had booked that their training field overlooked opposition espionage. Love hotels are usually fully booked per hour for romantic encounters. Gain Line investigated the rumors at the launch of Six Nations and discovered that the team had sent a guard to the love hotel to look for curious eyes, but no money was exchanged.
Wales head coach Wayne Pivac and Captain Alun Wyn Jones traveled back from this week's First Nations Six Nations launch – but their women's side didn't get the same luxury. Pivac and Jones had a long day with the media at Tobacco Dock and returned to their Vale of Glamorgan base that afternoon. First class tickets were arranged for the pair by the Welsh Rugby Union, but female coach Chris Horsman and captain Siwan Lillicrap were among the regular gamblers.
Will Carling cashed in by organizing a stall at the launch of the Six Nations, but a media joke forbade him to talk about rugby. However, he was free to answer questions about Amazon Web Services. The former captain of England has been contracted by the RFU as a leadership mentor.
& # 39; Agents have expectations … sometimes they are realistic and sometimes not & # 39 ;: Sheffield United boss Chris Wilder admits that he & # 39; surprises & # 39; is that his stars did not write new deals at Bramall Lane
Chris Wilder has admitted his surprise that various Sheffield United stars still have to sign a new contract with Bramall Lane.
The Blades boss believes that players should take control of their own career, but admits that agents are a prominent part of modern football.
And after being questioned about the uncertain future of various players, Wilder hinted that it would be in the interest of all parties if the negotiations were soon to be concluded.
Sportsmail understands that John Fleck, John Lund Stram and Enda Stevens are among the new deals.
Wilder said: & I understand the modern world of football agents and their relationship with players. I have said it long enough – I always believe that players should become the owners of their own career.
& # 39; But they pay agents to guide them, sometimes realistic, sometimes unrealistic. I'm a little surprised. & # 39;
But the 52-year-old expects that players who are currently in discussions also want a quick agreement on terms.
& # 39; I know it will be a bit of negotiation, & # 39; Wilder added. & # 39; You just want to pack it all up, I think the players will pack it too.
& # 39; And of course it comes to a point. That point is not there now, but I must be sure who wants to be part of what we are trying to achieve. & # 39;
The club has been the surprise package for the top flight this season after coming to life after promotion, and a large number of stars are hoping to make new deals – with Wilder himself hoping for breakthroughs in the near future.
He said: & i'm still convinced that the majority of them still have a lot left over to their contracts, in terms of length. But if it runs out or comes close, I think you have to make a decision, from a financial point of view and from the point of view of the football club.
& # 39; But we are nowhere near, but as I said from my point of view and from the point of view of the players, they want to get that done as quickly as possible. & # 39;
The former coach of Oxford and Northampton Town promised his boys club a long-term future with his new contract, which was announced earlier this month and ran until 2024.
The club returned to action against Manchester City on Bramall Lane on Tuesday.
The clubs have almost no time left to complete their case in January when we are halfway through the phase of the transfer window pass
Very few tent transfers have been made, creating a potentially explosive couple of weeks because clubs want to strengthen their squadrons for the last few months of the season.
Here, Sportsmail assesses 10 possible deals that can be closed between now and when the window closes on January 31.
Christian Benteke (Crystal Palace to Tottenham / Aston Villa)
It seems strange that Benteke has suitors, given his form at Crystal Palace lately, but that is the desperation for Spurs and Aston Villa to sign a striker that he may prove to be a useless stop gap.
The Eagles want to lend their record on loan in an attempt to make the stuttering career of former Liverpool striker.
Earlier this month, the Eagles Cenk Tosun of Everton signed for the remainder of the season and Benteke may be the man who fills in Spurs and Villa in the midst of their injury crisis until the end of The season.
Hwang Hee-chan (Red Bull Salzburg to Leicester / Wolves / Brighton)
If Hwang Red Bull were to leave Salzburg, the front line of Austria would have been completely decimated month. First Takumi Minamino left for Liverpool before Erling Haaland jumped on the ship to go to Borussia Dortmund.
They can't be tempted to let their third talisman leave before the end of the season? A large number of Premier League clubs hope they can prepare them for the battle for Hwang's signature in the coming weeks.
Leicester wants to offer Jamie Vardy, as Wolves with Raul Jimenez, competition, while Brighton is desperate for a player who can place the ball at the back of the net.
Adrien Tameze (Nice to Sheffield United / Burnley / Southampton)
The Nice star is sought after by three Premier League clubs who want to strengthen their rank. for the second half of the season.
Tameze, 25, has done 85 performances for Nice so far, but has been considered surplus to the requirements and can leave this month. Cardiff thought they had signed it, but their deal collapsed last week.
Sheffield United, Burnley, and Southampton would all be interested in him and he should be an interesting fight to see who gets the first move.
Christian Eriksen (Tottenham to Inter Milan / PSG)
Eriksen will leave Tottenham, but now they will get some money for him this month or they will leave he free this summer? In both cases, Inter Milan seems to be his next destination.
It would still be a good move for the Danish international, but it is undeniable that he was ready for the bright lights of the Bernabeu before his form dived. about 12 months ago
Real Madrid no longer seems to be enthusiastic, not even from Manchester United, only a move to Italy is at stake. Spurs declined on Inter's £ 10m offer on Tuesday evening and are holding for a £ 20m fee.
PSG is also hunting for his signature at the Ligue 1 champions monitoring talks between Eriksen and Inter. It is said that they are encouraged by the low numbers around the deal at the moment.
Bruno Fernandes (Sporting Lisbon to Manchester United)
It seems that this transfer is increasingly going through the United States and that there is ultimately quality to their midfield seems to have been added.
Fernandes was associated with a move all summer from his native Portugal, but nothing happened and he remained seated. United, desperate for a class injection in the middle of the field, have now made their move and appear to be nearly £ 64 million.
Tuesday it was reported that Andreas Pereira could be part of the deal negotiations continue between the two clubs.
Olivier Giroud (Chelsea to Inter Milan)
Together with Eriksen, Olivier Giroud hopes to make the transition from London to Milan
The Frenchman has limited his playing time on Stamford Bridge because of the rise of Tammy Abraham and Frank Lampard & # 39; s preference for selecting younger players.
However, Giroud is still a capable sniper and would be a welcome addition to Inter because they are chasing the Series A title with Juventus.
Bruno Guimaraes (Atletico Paranaense to Arsenal)
Mikel Arteta has only been in Arsenal but already knows that there are areas that need improvement.
One of them is the midfield and the president of Brazilian side Athletic Paranaense, Mario Celso Petraglia, confirmed this week that the gunners are interested in Bruno Guimaraes – but have to compete with Benfica for his signature.
Unlike Benfica, Arsenal still has to make an offer for Guimaraes, but the club in North London could make an offer for the midfielder to ensure that they have none of the best prospects in South America to lose.
Krzysztof Piatek (AC Milan to Tottenham / Aston Villa / Newcastle)
Piatek is another striker who this month could benefit from an injury to the Premier League
The Pole was the most popular striker on the planet about 12 months ago and scored goals for fun with Genoa before continuing his fine form after securing a move to AC Milan in January.
His momentum did slow down this season. Piatek has only scored four goals in 18 appearances and the arrival of Zlatan Ibrahimovic has pushed him further into the pecking order. Spurs are in the race for his signature, while Villa is also very interested.
Emre Can (Juventus to Tottenham / Chelsea / Arsenal)
Not much went well for the German midfielder since he left Liverpool for Juventus in the summer of 2018 and now it seems that his time in Italy is coming to an end
Can has found difficult opportunities because the Series A champions Aaron Ramsey and Adrien Rabiot in the their team this summer and a return to England talked about it.
He was offered to Spurs, Chelsea and Ars enal this month while Manchester United would have rejected the opportunity to recruit him.
Moussa Dembele (Lyon to Chelsea)
Giroud & # 39; s exit from Stamford Bridge would mean replacement and someone for competition and offer support to Abraham. Dembele could be that man.
A number of English clubs have a long-standing interest in the Frenchman and he is well-known in British football for his success at youth level with Fulham and then with Celtic. He also showed his quality in recent seasons with Lyon.
Manchester United is also enthusiastic about him, while Manchester City saw him in the recent game against Bordeaux when he scored the winner. However, it would be difficult to get him out of the club in January, with President Jean-Michel Lessons refusing to let him go.
REVEALED: shirt deals with gambling companies pay DOUBLE because Premier League clubs outside of big six admit they can't refuse the money
- Shirt sponsorship deals with gambling companies are twice as lucrative for clubs
- Half of the Premier League clubs have gambling companies as leading shirt sponsors
- Many clubs say the problem will be addressed when the following shirta offers have been negotiated
Gambling companies offered Premier League ] clubs double some alternative & # 39; ethical & # 39; Companies did for leading shirt sponsor agreements, Sportsmail can reveal.
The relationship between gambling and football was put in the spotlight last week after the front of Daily Mail page exclusively highlights the streaming cooperation of the football association with Bet365, which provided a live broadcast of 22 out of 32 FA Cup tires in the third round.
But the huge financial incentives that were offered to fly clubs by gambling companies make it very difficult for teams not to sign up
One Premier League club, whose current sponsor shirt exceeds £ 7 million per season worth, said the offer from the closest non-betting competitor was worth half of their current contract with a gambling company.
Other clubs have also said that previous offers from gambling companies have been significantly more lucrative than those from other companies without bets.
Half of the Premier League clubs have recognized gambling companies as their leading shirt sponsors: West Ham (Betway), Everton (SportPesa), Wolves (ManBetX), Burnley (LoveBet), Crystal Palace (ManBetX) ), Newcastle (Fun88), Watford (Sportsbet.io), Aston Villa (W88), Bournemouth (M88), Norwich (Dafabet).
Only the traditional six top clubs in the Premier League together with Leicester (King Power), Southampton (LD Sports), Sheffield United (USG) and Brighton (American Express) have no direct gambling sponsors for shirt companies.
Sources at numerous clubs sponsored by gambling companies are aware of the sensitivities involved in the relationship between football and gambling – and prefer shirt deals with companies with non-gambling companies.
Many of these clubs feel that they don't have any. have a realistic option, but accept the millions offered by Gambling companies not only leave them short-changed and even a disadvantage behind their rivals.
Given the fortunes available to the top six clubs through commercial deals, medium to low-level Premier League clubs feel compelled to take advantage of every opportunity available to close the gap financially with the elite clubs. from England.
One source stated that, despite the increasing backlash to the involvement of gambling companies in football – until & # 39; more ethical & # 39; companies come close to the money offered, or the relevant governing bodies introduce a ban on such agreements, clubs are unlikely to reconsider such agreements.
There is recognition of a large number of clubs, although that issue will be discussed when their next shirt-sponsor agreement is negotiated.
However, it is important to emphasize that the Premier League parties have taken measures to dampen the influence of their gambling partnerships.
West Ham & # 39; s sponsors Betway, whose deal with the Hammers is worth £ 60 million, offer staff compulsory training on responsible gambling, while also imposing self-regulation on branding.
One top flight refused to consider a partnership with Paddy Power last summer due to concerns about their notorious name of controversial market
Similarly, junior replica shirts of gambling sponsor clubs are not sold with branding, while others parties do not place gambling advertisements on merchandise that is likely to be viewed by children.